![]() ![]() Julians, Malta that specialises in social games. When asked whether he was buying the ‘Candy Crush company’ rather than the Call Of Duty one, Spencer answered: ‘Absolutely’. Limited, trading as King and also known as King Digital Entertainment, is a video game developer and publisher based in St. Although they have seemed to lose interest in recent years, Nintendo is the most active in the field, although Spencer notes that, unlike Sony, they have not registered any complaints about the Activision Blizzard acquisition. ![]() ‘Us’ was clearly a reference to Sony, who also have little involvement in mobile gaming. ‘If we’re not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging.’ I love the work that the Xbox app team has been on, and our PC studio is doing great work on PC, but it takes time.’īlizzard would help considerably with PC gaming, but speaking to The Verge, Spencer made it clear that: ‘If we don’t gain relevancy as a gaming brand – we’re not alone in seeing this – over time, the business will become kind of untenable, for any of us. Candy Crush is a match-three game at its heart, which means you play by matching sets of at least three similar candies to destroy them and earn points. ‘Our trials and tribulations over the last five, six years in PC gaming are well documented and we continue to work at it.
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